STEVE SWARTZ | COPYWRITER–WTF?

65/47 AD-CW mix, checking my math–yep still lousy.

TV  • RADIO • WEB • PRINT • COLLATERAL • OUTDOOR • INSTRUCTIONAL VIDEOS • DRECK MAIL

I GO BOTH WAYS.

A majority of the time I art direct. My degree, years of experience, and an arm full of awards reflect that. Out of need, want, or by request I also have years of experience copywriting. And like my art direction I have been awarded for my copywriting–including a Best Of Show as judged by Rick Boyko and Nancy Rice.

While I can make the argument that this entire site is testament to my copywriting
chops (some might say the lack there of); to give you some reference 84% of the print and 69% of the broadcast and digital are from my bicameral dexterity. I’m also handy with
a thesaurus.

 

Sample? I promise there’s no coconut.

 
 

JOHNNIE WALKER

CUTTER

 

TAYLOR MORLEY HOMES

Image ad for Taylor-Morley Homes. Steve Swartz Art Director, Copywiter. Tim Halpin Creative Director
Image ad for Taylor-Morley Homes. Steve Swartz Art Director, Copywiter. Tim Halpin Creative Director
Image ad for Taylor-Morley Homes. Steve Swartz Art Director, Copywiter. Tim Halpin Creative Director
 

FLEISHMAN-HILLARD

 

PENN

Ad promoting Pro Penn Bolletieri tennis camp sweepstakes. Steve Swartz Art Director, Copywriter. Frank Oros Creative Director, copywriter
Ad promoting Pro Penn Bolletieri tennis camp sweepstakes. Steve Swartz Art Director, Copywriter. Frank Oros Creative Director, copywriter
Ad promoting Pro Penn Bolletieri tennis camp sweepstakes. Steve Swartz Art Director, Copywriter. Frank Oros Creative Director, copywriter
 

HOTSHOT

 

SIFE (STUDENTS IN FREE ENTERPRISE)

 

COVER LETTER

This was a cover letter (done as a script) for a CD position to oversee a growing content department. Names have been redacted to protect those who did not realize its splendor. Sarcastic? Moi?

 

THE MAGIC HOUSE | OUTDOOR

 

TRI-STAR MERCEDES BENZ

 

GRAVOIS BOOTERY

Black and white newspaper ad for Gravois Bootery promoting their exotic boots. Steve Swartz Art Director, Copywriter. Frank Oros Creative Director
 

KEMP AUTO MUSEUM

 

2 BROTHERS

 

MERAMEC VALLEY BANK

 

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+ concepting | brainstorming

+ creative direction | messaging

+ art direction
+ copywriting

+ graphic design

MAIL ICON__96R 95G 94B__v2018_10_10.1.pn

Steve Swartz

Creative Director | Art + Copy

West of the Mississippi,
east of the Fishpot.

© 2019 Steve Swartz & respective copyright holders